Harry West, designer and CEO of Continuum, an innovation consultancy
company with offices around the world, explains why commerce is a very
powerful leverage when we speak about social innovation. For a designer,
to improve just a little a product, for example a diaper for the
chinese market, that will be used by millions, and make it cheaper too,
is a first great step for a real social change. Same thing for
financial products that in Latin America will be able to improve life of
women, really.
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