Allison Arieff, the former Editor in Chief of Dwell magazine, is Senior Content Lead for the design and innovation firm IDEO. In this article she discusses that in the never-ending quest to provide consumers with the newest, fastest, sleekest and most-highly-functioning-est stuff, technology companies (and their designers and engineers and marketers) often lose sight of the original purpose of the thing they are selling — not to mention the environmental and functional impacts.
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