Jakob Nielsen says that web users are getting "more ruthless and selfish," meaning that they want to get onto a site, get what they need, and get right out. No dilly-dallying, hunting for information on a site, or waiting for those super-exciting, animated pages to load. He also reports that people are getting more savvy with the web as well, no longer getting duped by ads or marketing tricks at the same rates they had before. What does this mean for you? Start living by a mantra of simplicity and substance and you should be fine.
Friday, August 08, 2008
Focus web design on quick and easy
Jakob Nielsen says that web users are getting "more ruthless and selfish," meaning that they want to get onto a site, get what they need, and get right out. No dilly-dallying, hunting for information on a site, or waiting for those super-exciting, animated pages to load. He also reports that people are getting more savvy with the web as well, no longer getting duped by ads or marketing tricks at the same rates they had before. What does this mean for you? Start living by a mantra of simplicity and substance and you should be fine.
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