Out of 1517 entries, 35 were awarded the coveted Gold award, while 77 received Silver awards and 93 won Bronze awards. For the first time this year, 389 finalists were named in addition to the winners. For the first time in the history of the competition, the expert jury bestowed two “Best in Show” awards: one to SizeChina, a design research project that assembled data from a representative cross-section of people from mainland China to create the first-ever digital database of Chinese head and face shapes; and the other to Apple’s now-iconic iPhone.
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