Design makes social change

Harry West, designer and CEO of Continuum, an innovation consultancy company with offices around the world, explains why commerce is a very powerful leverage when we speak about social innovation. For a designer, to improve just a little a product, for example a diaper for the chinese market, that will be used by millions, and make it cheaper too, is a first great step for a real social change. Same thing for financial products that in Latin America will be able to improve life of women, really.