Alli packaging for GSK consumer healthcare

In preparation for the launch of alli, the first FDA-approved over-the-counter diet pill, GlaxoSmithKline Consumer Healthcare sought IDEO’s help in designing the product’s packaging. IDEO looked closely at key behaviors of dieters as well as stages of the dieter’s personal journey, conceiving a system of tools and materials to support individuals physically and emotionally, before, during, and after their diet.