Design in the Wild: Verizon FIOS ad – it’s all about the experience

For a service who’s value might not be immediately clear to many, this particular FIOS commercial goes beyond the usual monetary value + HD channels-focused differentiation and highlights the user experience.

It does an excellent job of showing people what about the FIOS interface (and service) is interesting by showing you (the ad viewer) exactly what future you (the user) would see on their TV if you had FIOS. The ad also made me (yet again) go check to see if FIOS is available in Park Slope yet (it isn’t).