Sunday, February 14, 2010

The KOR ONE Bottle Changes Behavior by Beautifying Water


In 2005 a new company named KOR Water founded by Eric Barnes and Paul Shustak handed their dream down to Sawhney’s team: It was an idea called “Water ReDesigned,” and their hope was that they could get people to stop using plastic water bottles by changing the way people drank water. By Alissa Walker

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