The Secret To Apple's Long-Term Success? It Always Prepares You For The Future
With the next update of iOS to version 5 on October 10th, it's going to
happen again: Apple is going to invent the future by reinventing the
past. And we'll all be ready for it because Apple has spent years
preparing us for what happens next. It's part of the company's modus
operandi--a part so subtle it goes mostly unnoticed. By Robert Hoekman Jr.