Saturday, October 01, 2011

The Secret To Apple's Long-Term Success? It Always Prepares You For The Future


With the next update of iOS to version 5 on October 10th, it's going to happen again: Apple is going to invent the future by reinventing the past. And we'll all be ready for it because Apple has spent years preparing us for what happens next. It's part of the company's modus operandi--a part so subtle it goes mostly unnoticed. By Robert Hoekman Jr.

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