Friday, May 25, 2012

Disruption by Design

As Ralph Caplan defines it, "Design is a process for making things right." This definition captures the optimism of design, and it implies our fairly natural intuition about when a situation is “wrong” or broken. In this TEDxSMU talk, frog Creative Director Kate Canales argues that design is something we come by quite naturally as humans. We design our way around broken systems everyday. The trick, of course, is to figure out how to apply that tendency to bigger and bigger issues. This talk is about the little things Canales has seen that give her hope about our collective ability to design for those big problems. It is also about her belief that there will almost always be a thing in design, but the thing itself is not what matters. What matters is what the thing makes us do.

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