Famous Brands shortlisted for 2010 – Who will win the race?

Let’s start off with a simple question…what differentiates a brand from a product? Any idea? Or better don’t bother thinking because whatever you say will be CORRECT! By Famous Brands

How Best Buy evolves its brand

How do you keep evolving the brand for a $49 billion retailing giant? At Best Buy, keeping the company brand fresh starts with the vision of CEO Brian Dunn, who addressed 650 Razorfish clients and employees at the 10th Annual Razorfish Client Summit. By DDeal