IKEA interior designers dem small space solutions

IkeaMalaysia has started posting a series of videos featuring their interior designers giving tips on how to squeeze every last inch—sorry, centimeter—out of a living space. By Core77

User-Led Innovation Can't Create Breakthroughs; Just Ask Apple and Ikea

The user is king. It’s a phrase that’s repeated over and over again as a mantra: Companies must become user-centric. But there’s a problem: It doesn’t work. Here’s the truth: Great brands lead users, not the other way around. By Skibsted Ideation